You use a calendar to remember doctor's appointments, business meetings, and special events. Your marketing activities are just as important for your business, so keep a calendar to keep yourself on track. Here's how.
First, ask yourself the following questions:
- What marketing activities do I want to start in the next three months?
- What marketing activities do I want to start in the next six months?
- What marketing activities do I want to start in the next year?
- When do I want each of these activities to be completed?
- How much lead time will I need to reach these goals?
- What steps can I take on a weekly basis to make sure my ideas are carried out?
- How will I track the results of my efforts?
Then, set the calendar using these guidelines:
- Find out about events and opportunities. Position yourself. Where should you physically be to get in touch with the people who can help you achieve your goals? Trade shows, networking dinners, and local markets are a few places. Find out when they are, put them in your calendar, and go with promotional materials in hand.
- Give your activities deadlines. Put deadlines on the marketing activities you've identified in your marketing plan. Put those deadlines on your calendar. Work backwards from the deadlines and fill in all the tasks you need to complete to be successful. If you want a card in your customers' hands by November 20, put deadlines on creating or updating a mailing list, designing and printing the cards, signing and stamping cards, and mailing them. Don't forget to celebrate your accomplishments by rewarding yourself and your employees when you meet your target dates.