Learn about affordable marketing and advertising options, how to use regular and electronic mail to boost your business, networking, creating an advisory board, and getting yourself known as an expert.
42 Low-cost, High Impact Marketing Ideas
Some of the best marketing tools are free or very low-cost. Get creative about ways to get the word out without breaking the bank.
Create a Buzz on a Budget
You don't need to spend thousands of rands on a TV ad to get people talking about your business. Start local, start small, and be creative -- things like giveaways, local press, and the right connections will take you far.
A Few Crazy, but Clever, Marketing Ideas
Take a chance and try something different. You don't need a lot of money to get people to notice you if you think outside the box.
Dos and Don'ts of Direct Mail
Find out what works -- and what doesn't -- in direct mail campaigns.
Before You Place an Ad
Advertising is a good way to reach your target audience. It can be expensive, so make sure you have practical strategies and outlines before you place an ad.
The #1 Rule of Networking
Get guidelines about using personal and professional networks to build your business.
A Simple Plan for Marketing
Learn how to create a good plan and a calendar with a step-by-step schedule for meeting goals.
What Is An Advisory Board and Why Do I Need One?
Big corporations rely on their Boards of Advisors when making key business decisions. You can do the same for your business -- you don't have to go it alone.
Let People Know You're An Expert
If people see you, hear you, and read what you're writing, they'll start to think of you as an expert in your field. Learn how to start and succeed at becoming an expert.
Find out how to take advantage of the best -- and cheapest -- way to publicise your business.